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                                                                              當前位置 > 首頁 > 推薦課程 > 用戶精準畫像

                                                                              用戶精準畫像

                                                                              來源:CPDA數據分析師學習網 | 時間:2018-02-10 | 作者:數據分析學習網

                                                                              精準用戶畫像

                                                                              用戶畫像可以對用戶屬性、生活習慣、行為模式等進行精準的標簽化,從而對產品的設計研發起到科學導向作用。大數據時代,從產品研發到市場營銷,無不離得開對用戶的精準定位。本課程中陳哲老師將全面細致的解晰該如何進行客戶分析,從理論到實踐,一步到位。

                                                                              課程大綱

                                                                              1、我們為什么要做客戶數據分析?

                                                                              2、客戶數據分析應該分析些什么?

                                                                              • 客戶獲取分析
                                                                              • 客戶激活響應與偏好分析
                                                                              • 客戶滿意度分析kano模型
                                                                              • 客戶保有與流失分析

                                                                              3、客戶數據分析應該如何做?

                                                                              • 客戶細分維度選擇
                                                                              • 客戶細分維度處理及案例
                                                                              • 客戶細分目標
                                                                              • 客戶細分方法比較

                                                                              主講老師:陳哲

                                                                              中國人民大學畢業,管理學碩士。多年從事數據分析與企業管理咨詢工作經驗。擅長顧客滿意度研究;市場細分;定價研究;品牌研究;使用習慣及態度研究,廣告效果評估等多個領域,服務過的客戶有蘇寧、新浪、長虹、三星、飛利浦等。歷任客戶分析師、項目經理、研究副總監、中數委協會數據中心主任、講師等職務,主持過近百個分析項目。

                                                                              2012年開通博客堅持原創,曾在《客戶世界》、《數據分析》等雜志發表文章,成為數據分析微博達人并入駐中國統計網、數據分析門戶的專欄作家。

                                                                              2013年10月出版《數據分析:企業的賢內助》一書,被51CTO評為2013年最受讀者歡迎的作者獎。

                                                                              wkctw-11_副本


                                                                              16節 | 授課老師:陳哲

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